With many thanks to Myro for pointing it out, this is most definitely a Thing I Like: Stan Lee is giving each NHL team a super hero!
It's an interesting idea, and though frankly Stan's later career has been a bit hit or miss, I admit to curiosity as to how this will turn out. Given their massive speed, manual dexterity, and seeming imperviousness to pain, NHL players are this close to being super heroes anyway, so this shouldn't be too much of a stretch! Here's the official site if you want to check into it further.