In the Marvel Universe, major companies sometimes contract with various super-powered individuals to represent them (i.e.Tony Stark and Iron Man). I think I found the guy on Hugh Heffner's payroll:
I'm gonna go out on a limb here and bet that his name will eventually be revealed as "Richard Cranium".
(Image and character ©1989, Marvel Comics, "The Official Handbook of the Marvel Universe, Update '89".)
